Buyer Sourcing Tour
DATE
March 30 – April 1, 2026
VENUE
Paris & Caen, France
Intensive Business Tour in France
Campaign Year 2 begins with a professional delegation of Korean F&B buyers to Paris and Normandy, focusing on direct industry networking and new brand sourcing.
B2B Meetings: Dedicated sessions with French suppliers to evaluate product suitability and discuss potential partnerships.
Production Site Visits: On-site inspections of manufacturing facilities to verify production lines, quality standards, and technical know-how.
Retail Visits: Visits to premium retail locations to identify market trends, product positioning, and merchandising.
French Experience: Dining experiences including a Seine River cruise dinner, showcasing French gastronomy.
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Participating Korean Buyers
Seven Korean companies seeking new European product sourcing and partnerships participate in the mission.
Cheese and Food
Cheese and Food
Coupang
Coupang
Le Gourmand
Le Gourmand
Macroc on
Macroc on
Samkyoung
Samkyoung
TDF KOREA
TDF KOREA
TodayToMorrow
TodayToMorrow
Business Meetings
On March 30, the group holds individual B2B sessions with 22 brands seeking entry into the Korean market.
Anis De Flavigny
Anis De Flavigny
Charbonneaux Brabant
Charbonneaux Brabant
Comtes De Provence
Comtes De Provence
François Doucet
François Doucet
Huilerie Beaujolaise
Huilerie Beaujolaise
Interval
Interval
Joyfuel
Joyfuel
KOKI
KOKI
Le Comptoir De Mathilde
Le Comptoir De Mathilde
Le Temps des Cerises
Le Temps des Cerises
Léonard Parli
Léonard Parli
Magda
Magda
Maison Andresy
Maison Andresy
Malongo
Malongo
Minoterie DupuyCouturier
Minoterie DupuyCouturier
Moulin Hoche
Moulin Hoche
NA
NA
Paticeo
Paticeo
Saint Jean
Saint Jean
Silvarem
Silvarem
Thomas export
Thomas export
Tsfood
Tsfood
Production Site Visits & Retail Visits
From March 31 to April 1, the group visits manufacturing facilities and premium retail locations to verify production lines, quality standards, and market positioning.
Biscuiterie Jeannette
Biscuiterie Jeannette
Domaine de la flaguerie
Domaine de la flaguerie
La Grande Epicerie Paris
La Grande Epicerie Paris
Maison Andresy
Maison Andresy
Program Highlights
A visual recap of the tour, featuring B2B meetings, visits, and key moments of the French experience.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or FranceAgriMer. Neither the European Union nor the granting authority can be held responsible for them.
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