Roadshow 2025

DATE

July 1, 2025 | 10:30 – 17:30

VENUE

Novotel Ambassador Seoul Dongdaemun

The First Official Campaign Event

Roadshow 2025 marks the official launch of the campaign in Korea. The event features an exhibition of 8 European brands seeking local partners, alongside a masterclass led by the Executive Chef of Le Cordon Bleu-Sookmyung Academy.

  • Exhibition: Export managers from each brand will offer on-site consultations to explore practical business opportunities and partnerships.

  • Masterclass: Experience European gastronomy on a plate. This session deeply explores the inherent value of the products and demonstrates practical culinary applications using the exhibited ingredients.


Exhibiting Brands 

10:30 – 17:00 | B1 Grand Ballroom Raon


Masterclass

13:30 – 14:30 | 20F Food Exchange

From recipe development to on-site directiona

In collaboration with Sébastien de Massard, Executive Chef & Cuisine Chef Instructor of Le Cordon Bleu-Sookmyung Academy.

  • Current: Executive Chef, Le Cordon Bleu-Sookmyung Academy
  • Previous: Cuisine Chef Instructor, L'École Ferrandi, Paris
  • Michelin-starred Experience: Arpège, Ledoyen, Peacock Alley, The Commons

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or FranceAgriMer. Neither the European Union nor the granting authority can be held responsible for them.

European Taste Experience – Bon Appétit

Site Feedback